A STAR IS BORN
Created to honor the legacy of Jeff Pink, ORLY’s 2013 advertising campaign tells the story of how it all began. “It all started with Pink” celebrates Jeff’s colorful career and the role that he has played in shaping the professional nail care industry.
In 1975, Jeff Pink created a natural nail look to help screen actresses speed up the time between wardrobe changes. Simple, classic and feminine, this time-saving manicure accentuated the nails without ever upstaging the outfit. Stylists and starlets loved the new look that quickly spread through the fashion world. Once it hit the runways of Paris Jeff knew he had the perfect name… the French Manicure! Then came treatments, lacquers, more lacquers and the very first better-for-your-nails gel. And of course we have to mention all the color, shimmer, sparkle and shine. It all started with Jeff Pink almost 4o years ago and his unwavering commitment to the industry promises many colorful years ahead.
What better way to commemorate Jeff’s legacy than to commission a portrait created using ORLY nail lacquer colors. Selected for her exuberant use of color, we chose world-renowned artist, Francoise Nielly to create the original oil painting that would be used in the campaign. Francoise mixed her own pigments to match popular ORLY nail lacquer shades. The finished portrait of Jeff will be unveiled at a special event at Cosmoprof Las Vegas in July.
THE ORIGINAL FRENCH MANICURE
In 1975, Jeff Pink created a natural nail look to help screen actresses speed up the time between wardrobe changes. Simple, classic and feminine, this time-saving manicure accentuated the nails without ever upstaging the outfit. Stylists and starlets loved the new look that quickly spread through the fashion world. Once it hit the runways of Paris Jeff knew he had the perfect name… the French Manicure!
THE COLORS
At ORLY we never stop looking for the next big idea. By keeping hot on the heels of the latest trends, our talented team of color experts deliver the bright ideas, hot colors and bold textures our fans love. Color is the foundation of everything we do. It is our heart, and soul, and the reflection of our multi-faceted personality. Full of the classics, the revolutionary and time-tested fan favorites the ORLY Permanent Color Collection has something for everyone.
Formulated without DBP, Formaldehyde and Toulene.
ORLY GELFX
Extend the life of your manicures with Vitamin-Infused Tip Primer.
Create a smooth surface with Vitamin-Infused Basecoat.
Available in 90 top-selling colors.
Seal in your GEL FX color with our durable, high shine TOPCOAT.
Top it off with Vitamin-Infused Cuticle Oil to condition and moisturize.